Compared with the fashion weeks in Paris and Milan, the scale of London Fashion Week is slightly low-key, but the creativity and spirit it conveys are unique.
London Fashion Week has just celebrated its 40th anniversary, and some heavyweight designers, such as JW Anderson and Molly Goddard, failed to appear this year. But this season's 2025 autumn and winter series still shows the innovative vitality and independent style of the London fashion industry.
Richard Quinn Snow Fairy Tale
Two eternal Hollywood goddesses-Grace Kelly and Audrey Hepburn gave Richard Quinn inspiration.
The show seemed to be a winter wonderland that came out of the film of the old times. The snowflakes falling from the ceiling, the soft classical music and the gorgeous lace bubble skirts, all these elements remind people of the romance and fantasy of the court ball.
Luxury silk and velvet dresses appeared on the runway, each featuring exquisite embroidery and intricate details, exuding a noble and elegant atmosphere.
Especially the 80s-style rose embroidered long skirt and sequin design, which not only has exquisite craftsmanship, but also makes people feel a sense of nostalgia and fashion. Every stitch of embroidery and every sequin tells a double tribute to the femininity and strength of women.
Richard Quinn's most representative haute couture wedding dress series outline has also been continued and developed this season. The tulle skirt design with feather decoration once again shows people his persistent pursuit of romance and fantasy.
Simone Rocha Dark Version of Tortoise and Hare Race
Simone Rocha's 2025 autumn and winter series continues the unique perspective of the master of dark fairy tale style. This season, Simone Rocha took "adolescent campus impressions" and "Tortoise and Hare Race" as inspiration, and used the themes of personal memories and the flow of time to create a fashion show full of dramatic tension.
She conveyed the spirit of the series through the shaping of characters, especially the stunning appearance of the legendary Irish actress Fiona Shaw, who wore a layered black satin dress and transformed into the image of a principal. Her cold and calm temperament added a touch of drama to the entire show.
Specific to the series items, it is still Simone Rocha's iconic aesthetic of combining hardness and softness. The furry bunny shawl is undoubtedly a symbol of warmth and companionship. However, the punk-style lock belt and deconstructed leather motorcycle jacket that are parallel to it inject a sense of conflict into the overall shape, reflecting Simone Rocha's deep understanding of youth, rebellion and change.
As a symbol, the candy-colored organza skirt has also been reinterpreted this season. Through the combination of deconstructed tailoring and stiff suits, it shows a complex temperament that is both sweet and full of tension.
Burberry British Holiday
Burberry's 2025 spring and summer series is almost destined to be Daniel Lee's last season of work at this British luxury brand.
As a designer who is well versed in the history of the brand, Daniel Lee still insists on drawing inspiration from traditional British culture. This season, the inspiration comes from the classic British situation of "weekend vacation". He sets his sights on the poetic "country manor". For those modern people who are keen on weekend vacation, this season's clothing seems to also tell their yearning for leisure time.
Faded curtains, wallpapers and historical wall hangings are transformed into modern fashion elements, becoming unique decorations on coats and scarves, as if telling a quiet story belonging to the countryside. Especially in the fabric of the coat, we see earth tones and soft plaid patterns, which not only express the atmosphere of leisure vacation, but also reveal a low-key aristocratic temperament.
The introduction of tassel elements gives the coat a dynamic and retro atmosphere, while the leather trench coat and velvet suit have a subtle sense of luxury, bringing people inadvertent elegance.
At the same time, equestrian style items have also become one of the highlights of this season. The sharp cut of the riding pants and the presence of the high leather boots strengthen the power and nobility of the overall design, perfectly echoing the brand's consistent British style.
Erdem Art Paintings
Erdem's 2025 spring and summer series still continues the brand's consistent design style of romanticism and artistic atmosphere.
This season, designer Erdem Moralioglu and British female artist Kaye Donachie launched a creative collaboration, cleverly combining the inspiration of high fashion and impressionist art, turning each piece of clothing into a delicate painting.
The entire series is full of soft and lively floral decorations, which seem to have come directly from Donachie's canvas, floating lightly on the hem of the skirt, top and coat.
The impressionist brushstrokes and colors are delicately used in the texture and tailoring of the fabric, making the clothing elegant while also revealing a unique sense of painting. Layered floral patterns, gradient colors and soft lines make each piece full of vitality and movement.
It not only makes people feel the vitality of nature, but also seems to enter a dreamland where art and reality are intertwined. The clever fusion presents a beauty that coexists with romance and restraint. Women wearing these clothes are like paintings walking in an art gallery, light and full of artistic atmosphere.
Toga
After several seasons of being unable to participate in London Fashion Week due to the epidemic, this Tokyo-based brand finally returned to the stage of this fashion capital with a formal scale in the autumn and winter of 2025.
Designer Yasuko Furuta draws a lot of inspiration from the dressing style of London streets. This season, she has carried forward Toga's iconic mix of different materials with a bolder brushstroke. The 34 sets of styles are concise and rich, perfectly showing her talent for fabrics, tailoring and design details.
The classic British style and her unique "rebellious" spirit are perfectly integrated. Button coats and capes, as iconic items in British style, have been reshaped by her skillful hands, not only retaining traditional classic elements, but also with a hint of uninhibited modernity.
The dress, which should be a representative of classical elegance, has a twisted collar, a waistline made of different materials, and an asymmetrical design, making these traditional shapes instantly glow with rebellious and flamboyant personalities. Every detail reveals the designer's unique thinking.
In terms of fabric selection, the combination of different materials such as leather, chiffon, cotton, nylon and artificial fur makes each set of shapes full of layering and impact, full of infinite playfulness and free spirit. In particular, the combination of artificial fur and nylon is both avant-garde and luxurious, perfectly balancing the boundaries between street and art.
Roksanda Fabric Sculptor
Roksanda's 2025 Fall/Winter collection is a loving tribute to the late sculptor Phyllida Barlow, paying tribute to her powerful and philosophical "philosophy of ruins".
In this season's design, Roksanda perfectly combines modern fashion with sculpture art through smooth sculptural lines and bright color blocks, creating a new form that is both visually impactful and emotionally deep. Each piece is like a living work of art, building a bridge between fashion and art.
Highly creative materials and structures break the limitations of traditional fabrics. Cardboard is cleverly transformed into a three-dimensional embossed coat, showing a strong sense of geometry and sculpture, as if it is an art installation.
Industrial tape is re-deconstructed and wrapped into a flowing skirt, giving the clothing a strong sense of dynamic beauty, as if every line is telling the conflict between craftsmanship and freedom. All seemingly simple materials give women a temperament like a walking contemporary art piece.
Compared with the gorgeous shows in Paris and Milan, London is more like a collision of ideas and art. Just like the city itself, it not only retains the weight of history, but also constantly embraces new possibilities, providing designers with a space for free creation.
But in any case, London Fashion Week has once again proved that fashion is not just superficial splendor, it is a combination of culture, art, emotion and personality, it is always a source of inspiration for imagination, broadening the boundaries of beauty. And this is the most fascinating thing about London and London Fashion Week.
