Early spring series play new tricks, which of the three top luxury brands is your heartbeat pick?

Today, as the boundaries of fashion are becoming increasingly blurred, the early spring series is quietly transforming. It is no longer just a transition between seasons, but an important stage for luxury brands to tell cultural stories and connect with global audiences.

The 2026 early spring series of the three major brands CHANEL, GUCCI and LOUIS VUITTON chose Lake Como, Italy, Florence and Avignon, France as the release venues, not only showing the latest designs, but also perfectly integrating brand DNA with the city spirit through the dialogue between architecture and clothing.

2026 Early Spring Series

Part .01 CHANEL

CHANEL moved the show of the 2026 Early Spring Resort Series to the legendary building Villa d'Este on the shore of Lake Como, Italy. This Renaissance complex, also known as the "Palace of a Thousand Fountains", is famous for its Baroque gardens and countless fountains. Lake Como has been a fashionable social destination for European aristocrats for hundreds of years, and it perfectly fits the "vacation" gene in the history of the CHANEL brand. As early as 1920, Ms. Chanel left her footprints here, and now CHANEL has returned to continue this elegant chapter across the century with fashion.

CHANEL's iconic tweed and camellia decorations are still the highlights of the 2026 early spring series, and the exquisite craftsmanship of the brand's workshops is fully demonstrated-sequins, pearls, chains, trims, stripes, prints, hollow lace, ruffles and other decorative elements are embellished in every piece. A set of flowing pajama sets made of matte gold seersucker shimmers slightly in the light; bold pink and orange striped canvas jumpsuits, paired with eye-catching capes in the same color, are full of vitality; sequin trims inject new vitality into the classic lavender tweed suit.

In terms of color application, in addition to classic black and white, bright pink, blue, purple, light gold, etc. are boldly used. Holiday-style dresses, casual suits, simple dresses, swimsuits and other styles are all available to meet the needs of various holiday occasions and convey a strong Italian holiday atmosphere.

Part .02 GUCCI

The GUCCI 2026 early spring series show was held at the Palazzo Settimani in Florence, the birthplace of the brand. This Renaissance building, which was built in the 15th century, was acquired by GUCCI in 1953 and became the location of the brand's first workshop. After years of flow, it eventually transformed into the GUCCI Collection House, a treasure house of brand memory and the most shining coordinate on the GUCCI Italian map.

This season's series can be called "the aesthetic montage of four generations of creative directors" in design. The 42 looks cleverly recall Tom Ford's sexy modernity, Frida Giannini's intellectual romance, Alessandro Michele's retro drama, and Sabato De Sarno's minimalism. The series switches between minimalism and luxury, with silhouettes emphasizing broad shoulders and smooth lines, and rich and diverse materials - jacquard, velvet, silk and lace are layered to create a gorgeous texture, and decorated with sequins and rhinestone embroidery.

The GG logo runs through the entire series, and the single G logo is reinterpreted and appears on belt buckles, inlaid decorations and heels. This show is not only a tribute to the birthplace of GUCCI, but also an "urban archaeology" through the language of fashion.

Part .03 LOUIS VUITTON

The artistic director of LOUIS VUITTON women's wear has always been good at exploring the fit between architectural masterpieces and fashion. In the 2026 early spring series, he set his sights on the architectural epic of southern France - the Palais des Papes in Avignon. This Gothic gem, built in the 14th century, is not only the most dazzling pearl in the crown of Provence, but also a world heritage certified by UNESCO.

This season presents a total of 45 looks, which are comparable to haute couture in design. A large number of beading applications on clothing, gorgeous decorations like medieval murals under the court-style cloak, dense tassels, sequins and other embellishments, and metallic materials give this series a historical sense of heaviness. The silhouettes of the series draw on the elements of dramatic clothing, such as the medieval retro waist tight coat, rows of decorations on the chest, as well as ruff collars, romantic and retro ruffles, layered cuffs, etc., which maximize the retro style and dramatic effects.

The collision of materials is a highlight of the series, with the smoothness of silk, the toughness of leather, the luster of metal and the delicacy of knitting intertwined. Leather jackets are given three-dimensional tailoring like armor, and colorful knitted items bring new ideas to traditional crafts. The brand's iconic monogram pattern is decorated on handbags, suitcases, metal hollow boots and hats, and together with the clothing, it creates a visual feast that transcends time and space.

Luxury brands' early spring series are not strictly restricted by seasons, and designers can be more creative. The brand takes global audiences to one beautiful tourist destination after another, and ancient buildings with a strong historical atmosphere, which not only opens people's eyes, but also deeply immerses them in the romantic stories told by luxury brands.

In these unique scenes, clothing becomes a link across time and space, and architecture becomes the most loyal witness.